Tsui House Tea Table
Dinner Plate Designs
Freestanding Structural Plastic Screen Mural
Alphasonik Travelling Exhibit Design, Las Vegas, Nevada, USA
� Alphasonik Corporation is a world leader in the manufacturing of automobile stereo systems, amplifiers and speakers. Eugene Tsui was asked to design a new kind of car amplifier, new product packaging and an exhibition environment that could travel around the world from city to city. He designed an amplifier that had a curved body and heat dissipating "wings" that help to keep it naturally cool during hard use. The curved body gave it structural strength so that less materials could be used to produce the same durability thus lowering production cost. The new product logo and graphic design was all fluorescent colors and exploding geometries-easy to see and remember. This design formed the basis of the entire new product line and corporate identity.
The traveling exhibition structure was also based upon this graphic logo. It is a series of folded planes hinged and painted over plywood and set up to form a series of parallel crosses-very simple to position and very stable. A special product table was designed as well as a private sales stall and product display panel. All were shouting with brilliant primary colors and metallic silver as a unifiying color base. Certain colors were used for their influence on sales. The Alphasonik transportation van was also redesigned and fitted with the Alphasonik corporate identity logo. During the exhibition a fog machine was placed under the parker van so that fog permeated the floor giving the whole area an unforgettable stage performance-like effect. Visitors loved it. 100,000 people came by the first day. The exhibit could be assembled in one morning and disassembled in an hour. I special transportation case was designed to fit the whole exhibit into a single portable box that can be shipped anywhere in the world. The photographs shown here are of the exhibit be displayed at the world's largest electronics show in Las Vegas, Nevada, USA.
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